The Comparison Company
Service
Digital & Web
Industry
Fintech
The Comparison Company allows one to buy all household utilities in one place, with one online profile, so you never have to enter your information again.
With version one of the TCC website in place, what started as a simple review of the design quickly became an iconic website overhaul. A refreshing interface was created while keeping the core structure and functionality of the website untouched.
The lowercase, cursive lettering embodies dynamism and progression. The fluid strokes and semi-rounded details of the Lato typeface give the logo a sense of warmth and approachability, while the cursive script adds a touch of elegance and sophistication. This combination evokes forward movement and innovation, making it ideal for brands looking to convey a sense of momentum and growth.
Typeface
Lato
Color Scheme
Primary
Golden Dream
#F0C139
Secondary
Lochmara
#0385C7
The Hero section captures attention with a vibrant image of the TCC girl, creating an inviting atmosphere. With dynamic text that auto-populates the location, users feel immediately welcomed and catered to. The prominent call-to-action directs users to explore the best deals, while a clean zip code box ensures easy access to localized offers.
This section presents service and utility categories as clean icons, promoting clarity and simplicity. Clicking on these icons leads users to relevant subcategories, minimizing confusion and streamlining navigation for a smoother user experience.
In the Top Deals section, the top four deals are showcased alongside company logos, enhancing recognition and retention for users. This visual representation of top offers encourages engagement and facilitates informed decision-making.
Testimonials from satisfied customers are prominently displayed next to a newsletter grab, reinforcing trust and credibility. The presence of the TCC girl adds familiarity and warmth, encouraging users to subscribe for updates and exclusive offers.
Subcategories are neatly listed with apt iconography and contrasting colors to highlight important terms. This design choice enhances readability and ensures key information stands out for users browsing through different categories.
The Comparison Tables section offers a clean layout with price and benefit comparisons of the top five deals under each category. A dropdown option allows users to explore additional features, ensuring thorough comparisons before making a decision.​
Beneath the comparison tables, personalized reviews of each provider offer valuable insights and recommendations. With prices listed alongside, users can easily evaluate options and navigate to their preferred deals with the click of a button.
Finally, dynamic cards showcase the most recent comparisons made by other users, providing real-time updates on deals. This feature encourages engagement and fosters a sense of community among users seeking the best offers.
