Twitch Trade
Service
Branding & Web
Industry
eSport
Real-time marketplace for Twitch Streamer Products
Connecting fans and competitors have been done successfully in every other sport, with niche sport fans being more enthusiastic about their sports. TwitchTrade allows fans to learn about and buy the equipment their gamers are using.
To bring the idea to life, we created a landing page imagery that was dynamic and intuitive, with just the right amount of responsiveness. It has to be powerful and engaging.
The main challenge was to create a platform that would facilitate trade through communication. To achieve this, I created a forum that conveys a sense of timeliness and urgency to spur frequent repeat visits. For a more user-friendly experience, I opted for dual navigation to surf threads. Easy and interactive individual topic threads keep visitors engaged with the site longer. The dark mode closely mimics Twitch's so fans can relate to the discussions in a familiar universe.
The UI elements include a clean bold contemporary header typeface kerned for easy grasp and a geometric supporting font to balance its weight.
Typeface
OSWALD
helvetica
Color Scheme
Primary
Studio
#8054C0
Secondary
Jacarta
#563980
Game enthusiasts often use their phones to chat while watching streams on their computers. Keeping this in mind, I took special care to translate the ease and intuitiveness of the website on hand-held devices.
For streamers who want to exchange games and equipment. For viewers who want to get the same products their favorite gamers use. I designed a trading interface that seamlessly merges with the interactive experience.
